SAMANTHA KINNEY
@candytoybox
I'm Candy. I've never been able to use a product normally.
I'm always asking: why does this feel off? Where does this break? How could this be better? That instinct turned into a career — and eventually, into a body of work that includes a live ONCHAIN music battle platform on Solana, two major Web3 events at NFT NYC and Miami Art Basel, a paid API for AI agents, and an autonomous agent system that works while I sleep.
I'm in Web3 since February 2022. I was in the discords. I have the rugs. I stayed anyway — and I built.
The thing that makes me different: I know exactly when a user loses confidence in a product. And I can explain why in a way that engineers understand, designers respect, and founders can actually act on.
How I Got Here
“If the experience is off, people leave.”
Hospitality has one rule: the guest experience is everything. You feel when it breaks before you can name why. That instinct never left.
“Bad copy and clunky UX are immediately obvious.”
Worked in branding, copywriting, and visual identity. Developed taste — the ability to feel when something is slightly wrong before you can explain it technically.
“Real users break things that demo perfectly.”
Joined every major beta I could find: Nike.SWOOSH, Starbucks Odyssey, PGA, Limewire, Barbie. Studied how real people react when products aren't polished. Collected rugs. Survived the bear market. Stayed anyway.
“I stopped just critiquing products. I started building them.”
AI coding agents changed the equation. Now I build, break, rebuild, and explain what went wrong — in production, not in theory. 200+ apps. Production Solana smart contracts. Autonomous AI agent systems running daily.
50+ Betas Before Most People Knew What Web3 Was
I joined betas to study real user reactions before products were polished — before the marketing, before the polish, when the seams showed. That's where the most useful feedback lives.
Where I'm Active Daily
Ready to work together?
I'm available for consulting, audits, builds, and project-based work.
See Services + Pricing